Privacy Policy
Shenzhen Yunchang E-commerce Co., Ltd., registered in Shenzhen (China), operates within the territory of the People’s Republic of Chinahttps://www.gudan.life/The website (hereinafter referred to as the “Website”) sells goods and sends them to customers (hereinafter referred to as “GuDan Official”). GuDan Official confirms the importance of maintaining the confidentiality, integrity, and security of your personal data (“Personal Data”), and hereby informs you that any personal data you provide to GuDan Official through this website, as well as any personal data you may provide to GuDan Official Online Store, will be processed in a manner that complies with current applicable privacy protection laws, as well as local privacy protection laws that may be applicable from time to time, including the European General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Electronic Commerce Law of the People’s Republic of China, and GuDan Official. The ethical norms adopted include behavioral principles and general rules.
Please read and confirm that you have fully understood this privacy policy before using the website. By checking ‘I have read and agree to this privacy policy’ and using the website in any way, or providing your personal data through the website, you agree to this privacy policy (if you continue to use the website, services, or provide your personal data after the privacy policy is updated on the website, you agree to this updated privacy policy). If you do not agree to any terms of this privacy policy, you should not use the website and should not provide your personal data to the website.
You agree to the privacy policy, which means that you have understood the basic functions provided by the website, as well as the necessary personal information required for the operation of the basic functions, and have given corresponding collection and use authorization. However, it does not mean that you have separately agreed to enable additional functions, process non essential personal information, and process sensitive personal information. We will seek your consent separately based on your actual usage situation.
This policy applies to the official website of GuDan and the various products and services provided to you in new forms that emerge with technological development. If we and our affiliated companies use GuDan’s official products or services in their products or services, but do not have an independent privacy policy, this policy also applies to that part of the products or services.
This policy will help you understand the following:
(1) Types of personal data that GuDan can collect and use officially
(2) Protection of Personal Data of Minors
(3) The methods that GuDan may use to collect and use personal data
(4) The purpose and legal basis of GuDan’s official collection and use of personal data
(5) How GuDan officially shares, transfers, and publicly discloses your personal data
(6) The transfer of your personal data worldwide
(7) How does GuDan officially protect your personal data
(8) Retention period
(9) Data controller, data protection officer, and contact information
(10) Rights of data subjects
(11) Revision of this Privacy Policy
1. Types of personal data that GuDan can collect and use officially:
Personal data “refers to various types of information recorded electronically or in other ways that can be used alone or in combination with other information to identify the identity of a specific natural person or reflect the activities of a specific natural person.
Based on the information you provide or share, personal data may include:
(1) Personal identification information and communication information;
(2) Network identity identification information (such as account, IP address or email address and password, regular password, and information associated with the aforementioned);
(3) Voice recognition features (such as telephone call recording information);
(4) Personal property information (such as transaction records and account balances, bank account and coupon information, etc.);
(5) Interests and style preferences;
(6) Personal hobbies;
(7) Personal internet browsing history (such as website browsing history, software usage history, click history);
(8) Personal shopping records (online or offline);
(9) Address book information;
(10) Describe the basic information of personal commonly used devices (such as hardware model, operating system type, etc.);
(11) Personal location information (including trajectory, precise positioning information, accommodation information, latitude and longitude, etc.);
In addition, “sensitive personal data” refers to personal data that, if leaked, illegally provided, or abused, may endanger personal and property safety, and is highly likely to cause damage to personal reputation, physical and mental health, or discriminatory treatment, including contact lists, personal phone numbers, mobile phone numbers, and internet browsing history.
2. Protection of personal data of minors
You must be at least 16 years old (or above, depending on the age requirement of your place of residence) to provide personal data to GuDan official, and at least 18 years old to purchase products on our website. If you are a minor, you should obtain the prior written consent of your parents or legal guardian before providing personal data. GuDan officially protects the personal data of minors in accordance with relevant domestic laws and regulations.
For personal data collected from minors with the consent of their parents or legal guardians, GuDan officials may only use or publicly disclose such information as permitted by law, with the explicit consent of the minors’ parents or guardians, or as necessary to protect the child.
If it is found that personal data of a minor has been collected without obtaining verifiable parental consent in advance, GuDan officials will disable the account of the minor and delete the data as soon as possible.
3. Methods that GuDan may use to collect and use personal data
Browse data
During its normal operation, the computer system and software programs used to run our website collect specific personal data (log files). The transmission of such data is inherent in the use of Internet communication protocols. The collection of this information is not intended to establish a connection with a specific data subject. However, based on its nature, this information can be processed and integrated by third parties to enable users to be identified. This type of information includes the IP address or domain name of the computer used to access our website, the URI (Uniform Resource Identifier) of the requested resource, the request time, the method used to submit the request to the server, the size of the document obtained in the response, the status numeric code (success, error, etc.) of the server response, and other parameters related to the user’s operating system and computer environment. This data is only used to obtain anonymous statistical information on the use of our website and to ensure its correct operation.
Cookies
Our website uses cookies to ensure its effective operation and improve services. Cookies are small text documents sent by the website you visit to your computer (usually your browser). It is stored on your computer and will be recognized when you visit those web pages later. If you would like to learn more about cookies, the types of cookies used by our browser, how to prevent them from being generated, and how to revoke your consent, please refer to our Cookie Policy.
Personal data voluntarily provided by the data subject
GuDan collects, processes, and uses personal data provided directly and voluntarily through the website in the following situations: (1) when you place an order online; (2) Register on our website; And/or (3) you use other available features on the website (such as subscribing to our newsletter, sending requests to our customer service, making in store appointments, etc.). GuDan may also collect, process, and use personal data that you may provide by filling out customer cards (hereinafter referred to as “customer cards”) in our store.
The items for personal data collection include personal information (title, name, location, birthday), contact and billing details (postal address, billing address, email, phone number), purchase details, and/or other relevant information that you may decide to provide when communicating with our customer service or sales personnel. The mobile phone number is required for verification when you register our account. In handling your online purchase order, contacting you regarding shipping requirements for purchased products, and contacting you for marketing purposes when you agree to section 4 (f) below, an address and phone number are also necessary. If you do not provide the above detailed information, we will not be able to implement the requested service. In addition, when you voluntarily send emails through our website and/or to the address listed on our website, GuDan will collect your email address so that you can respond to any requests, and will also collect any additional personal data included in your information.
If the information you provide contains personal information of other users, you need to ensure that you have obtained legal authorization before providing this personal information to the GuDan official.
If you call our customer service team or our customer service team contacts you with the detailed information you provide, please note that the call may be recorded for quality assurance and training purposes.
In addition, GuDan may also obtain information about you through authentication or identity verification (for example, when you purchase goods online, you may be requested to provide identification documents). GuDan officially uses this information to verify your customer identity, process your orders, deliver products and services, and/or handle payment matters.
Real name authentication: Based on the implementation of transactions for selling goods on this website and other scenarios that require verification of the user’s true identity in accordance with the law (including protecting the rights and interests of minors, cracking down on telecommunications fraud, withholding and paying personal income tax, and identifying relevant parties in administrative law enforcement or judicial litigation), you need to undergo real name or real person authentication. To achieve the authentication purpose, you need to actively provide relevant real identity information (such as name, ID number or facial recognition information, which may vary depending on the actual situation, subject to the prompts on the page) and authorize us to conduct information verification through a national authoritative and trustworthy identity authentication institution. We will record and save the authentication information and results in accordance with the law. These information are only for the purpose of completing the authentication purpose or for other purposes stipulated by laws and regulations, and will not be used for other purposes without your explicit authorization.
The provision of personal data is optional. However, if you wish to place an order to purchase products provided on our website, and/or register in the GuDan official customer database, and/or use any other services provided on the website, you will need to fill in all required fields of the relevant form, otherwise GuDan official will not be able to continue providing the services required by the contract.
You can explicitly choose whether to agree with GuDan’s official collection, processing, and use of your personal data for the purposes mentioned in sections 4 (c), (d), (e), and (f) above. If you do not agree, you may still place an order online, but we will not be able to continue achieving the stated purposes, including notifying you of any activities that interest you and/or sending you any other commercial information about GuDan’s official products, services, activities, and projects. You will also not be able to access exclusive additional features reserved for registered members that may contribute to your shopping experience.
Please note that if you agree to the processing of your personal data for the purposes mentioned in Section 4 (d), (e), and (f), your personal data will automatically be identifiable and shared by all GuDan official online stores (located within and outside the People’s Republic of China and the European Union) in order to provide you with the same level of service within China after you register in the GuDan official customer database. GuDan will take all appropriate security and confidentiality measures required by applicable laws to ensure compliance with data protection standards.
You may withdraw or modify your consent to the processing of your personal data at any time by writing to the data controller at the communication address listed in Section 9, or by using the “unsubscribe” link included in all of our commercial electronic communications, and/or by using any other appropriate procedure that GuDan may provide to you.
Please note that unless you delete your personal data or no longer agree to GuDan’s official collection of your personal data, all other circumstances will be deemed as your authorization for GuDan to use all personal data provided by you during the use of the website. Once you cancel your account, the relevant personal data will be deleted or anonymized after fulfilling any obligations or other legal requirements arising from you.
4. The purpose and legal basis for GuDan’s official collection and use of personal data
Your personal data may be used for the following purposes:
a) To respond to all your requests and manage your official customer relationship with GuDan. (For this purpose, you need to provide the following information: title, name, email, phone number, location, language, and details of your request.)
b) To fulfill your online purchase order and perform all related management activities (including administrative management of contracts, delivery of goods, processing of payment matters, management of any claims and litigation matters, and prevention of fraud), as well as to comply with any applicable legal or regulatory obligations. (For this purpose, you need to provide the following information: title, name, email address, postal address, billing address, mobile phone number/phone number, location, language, and detailed information of your request.)
c) To send newsletters and other marketing information related to GuDan’s official products, services, events, and projects via email after you subscribe to the service. (For this purpose, you only need to provide the following information: email.)
In addition, if you agree to register in the GuDan official customer database (as a result of your registration on the website or signing a customer card in the GuDan official online store), your personal data will be managed by GuDan official and shared with all GuDan official online stores worldwide. It may also be processed and used together with your online and/or in store shopping details for the following purposes:
d) To confirm your identity as an official registered customer of GuDan and provide customized global customer services and after-sales services based on this, while allowing you to obtain exclusive services and benefits reserved for registered members (such as saving shopping order history, faster online checkout, easier product repair and warranty procedures, commercial discounts, pre-sales, and other promotional activities, etc.).
e) Analysis: Conduct personal or group research, surveys, data analysis, and related market research on your preferences for other brands, products, and services of GuDan official, in order to provide personalized services and promote cultural and entertainment activities based on customer interests.
f) Marketing: To contact and/or send you (via email, phone, email, and any other form of electronic communication or digital means, including social networking platforms and other instant messaging applications) information and promotions related to other brands, products, and services of GuDan official, including commercial nature, newsletters, advertisements, catalogs, and event invitations.
For the purposes mentioned in sections (d), (e), and (f), you are required to provide the following information: title, name, location, and (if you register through the website) phone number, email, and password. If you place a purchase order as a registered member, your purchase details (including exchange, refund, and repair) will be automatically uploaded from the data saved in your account. If you provide the following additional information, it will help us provide you with better service and experience: date of birth. But if you do not provide this information, it will not affect the basic functions of using this service
The processing of personal data in sections (a), (c), and (d) is necessary for providing the services requested by the data subject. The processing of section (b) is necessary for the execution of contracts or pre contractual measures signed with data subjects, as well as for the fulfillment of legal obligations of an administrative or financial nature. In addition, the data processing related to sections (e) and (f) is based on the prior consent of the data subject.
If GuDan uses your data for purposes not covered by this privacy policy, or if information collected for a specific purpose is used for other purposes, we will seek your explicit consent in advance.
You are fully aware that GuDan does not require your consent for the collection, processing, and use of personal data in the following circumstances.
• Related to national security and defense security;
• Related to public safety, public health, and major public interests;
• Related to criminal investigation, prosecution, trial, and enforcement of judgments;
For the purpose of safeguarding the life and property of the data subject or other individuals, but it is difficult to obtain the consent of the data subject;
The collected information has been made public by the data subject;
Collect information from legally disclosed sources, such as legitimate news reports, government information disclosure, etc;
Necessary for maintaining the security and stable operation of the website and services provided, such as repairing the website or services;
• Necessary for legitimate news reporting;
Other circumstances stipulated by laws and regulations.
5. How does GuDan officially share, transfer, and publicly disclose your personal data
share
Your personal data will not be used for promotional purposes by third parties unrelated to GuDan official, or for promotional purposes of products, services, or projects by entities other than GuDan official members. At the same time, your personal data will not be disclosed to unknown individuals under any circumstances. However, other entities may act as data processors on behalf of GuDan to process your personal data when necessary and/or helpful for achieving the above purposes, including the following situations:
Companies, consulting firms, and businesses (such as service providers, correspondents, IT technicians, companies hired by GuDan to arrange and/or manage their products or services, etc.) that provide advice and/or consulting services, or implement relevant services that assist in processing data on behalf of GuDan (“Service Providers”).
However, GuDan will only share necessary personal data, and this sharing is limited to the purpose of this privacy policy statement. In addition, GuDan will only share your personal data for legitimate, appropriate, necessary, specific, and clear purposes. GuDan’s official branches and service providers are not authorized to use the shared personal data for any other purpose.
transfer
GuDan will not transfer your personal data to any company, organization, or individual, except in the following circumstances:
– Transfer with explicit consent;
In the event of a merger, acquisition, or bankruptcy liquidation involving the transfer of personal data, GuDan will require the new company or organization holding your personal data to continue to be bound by this privacy policy. Otherwise, the relevant company, organization, and individual should obtain your explicit consent.
Public disclosure
GuDan will only publicly disclose your personal data under the premise of complying with safety precautions in the following situations:
According to the disclosure method you explicitly agree to, disclose the personal data you specify based on your needs;
Your personal data is necessary for legal, regulatory, administrative enforcement, or judicial purposes.
In the following situations, sharing, transferring, and publicly disclosing your personal data does not require your prior consent:
• Related to national security and defense security;
• Related to public safety, public health, and major public interests;
• Related to criminal investigation, prosecution, trial, and enforcement of judgments;
For the purpose of safeguarding the life and property of the data subject or other individuals, but it is difficult to obtain the consent of the data subject;
The collected information has been made public by the data subject;
Collect information from legally disclosed sources, such as legitimate news reports, government information disclosure, etc;
Please note that according to applicable laws, if GuDan takes technical and other necessary measures to process personal data in order to anonymize the data or remove personally identifiable information from the data, there is no need to notify you or obtain your consent for the sharing, transfer, and disclosure of such anonymous information.
6. Transfer of your data globally
The personal data collected and generated by GuDan within the territory of the People’s Republic of China will be stored within the territory of the People’s Republic of China.
However, due to GuDan’s official global network, your personal data may be transferred abroad in accordance with applicable legal procedures, including countries outside of the People’s Republic of China and the European Union, where GuDan’s official use of data benefits, by adopting all appropriate security measures to ensure an appropriate level of data security.
7. How does GuDan officially protect your personal data
GuDan has implemented industry standard security measures to protect the personal information you provide, preventing unauthorized access, public disclosure, use, modification, damage, or loss of data. For example, when exchanging data between your browser and server, it is protected by SSL protocol encryption; GuDan also provides HTTPS protocol secure browsing for its website; GuDan officially uses encryption technology to enhance the security of personal data; GuDan official uses trusted protection mechanisms to prevent personal data from being maliciously attacked; And GuDan officials will deploy access control mechanisms to ensure that only authorized personnel can access personal data. Your personal data will be processed through appropriate electronic or automated means and computer tools, or manually displayed on printed text. This processing is limited to its collection purpose and ensures the security and confidentiality of any processed information. Your personal data will only be processed by authorized internal staff of GuDan according to their respective job responsibilities.
GuDan officials will take reasonable and feasible measures to avoid collecting irrelevant personal data. GuDan will only retain your personal data for the period necessary to achieve the purpose of this privacy policy (unless otherwise required by law for mandatory retention periods).
The Internet is not an absolutely secure environment. When using the website, please use complex passwords to help GuDan ensure the security of your account. GuDan official will make every effort to ensure the security of any information you send to us. If GuDan official’s physical, technical, or management protective facilities are damaged, resulting in unauthorized access, public disclosure, tampering, or destruction of information, which damages your legitimate rights and interests, GuDan official will bear corresponding legal responsibilities.
After a personal data security incident occurs, GuDan will promptly notify you in accordance with relevant laws and regulations, including but not limited to: the nature and possible impact of the security incident, the measures taken or to be taken, suggestions on how you can reduce risks, and possible remedial measures for you. GuDan will inform you through email, letter, phone, push notifications, and other means. When it is difficult to inform individual information subjects one by one, GuDan will take reasonable and effective measures to issue announcements.
At the same time, GuDan will also report all personal data security incidents in accordance with regulatory requirements.
8. Shelf life
Your personal data will be processed and stored for the period necessary to implement its collection purpose, and for the storage period required by applicable laws, or, where applicable, until you withdraw your consent to the data processing. At the end of the above-mentioned period and when there is no legal or commercial purpose for storing your personal data, the data will be automatically permanently erased or anonymized.
Specifically, regarding the data processing of registered members in GuDan’s official customer database, the retention periods are as follows:
Personal data collected for the purpose of customer management and providing personalized services and privileges reserved for registered members will be stored for 7 years from the date of your last interaction with GuDan official; And the purchase details will be saved for 3 years from the date of purchase.
9. Data controller, data protection officer, and contact information
To manage and execute your online purchase orders related to Part 4 (a) and (b) above, the data controller is:
Dalian Tiesi Technology Development Co., Ltd
Jinpu New District, Dalian City, Liaoning Province, People’s Republic of China
Email address: dylan@GuDan.com
The data controller for the data processing purposes mentioned in sections 4 (c) to (f) above is:
Dalian Tiesi Technology Development Co., Ltd
If you wish to exercise your rights or receive any information regarding your rights and/or this Privacy Policy, please write to GuDan Official Company at the address/email address listed above to contact the data controller or official data protection officer.
10. Rights of data subjects
Please note that you may exercise your following rights in accordance with applicable privacy laws by contacting the data controller listed in section 9 above, including:
• Accessing and correcting your personal data
• Improve or delete your personal data
In the following situations, you can request GuDan official to delete personal data:
If GuDan’s official handling of personal data violates laws and regulations;
If GuDan officially collects and uses your personal data without your consent;
If GuDan’s official handling of personal data violates our agreement with you;
If you have cancelled your official GuDan account;
If GuDan officially shuts down the website.
If the GuDan official allows your deletion request, the GuDan official will also notify other entities that have obtained your personal data from the GuDan official to delete the relevant data in a timely manner, unless otherwise stipulated by laws and regulations or these entities have obtained your independent authorization. When you delete information from GuDan’s official services, GuDan may not immediately delete the corresponding information in the backup system, but will delete it when the backup is updated.
You may withdraw your consent to our processing of your personal data at any time by contacting the data controller listed in section 9 above, or using any other appropriate procedure that GuDan may provide to you. For security reasons, GuDan may require you to provide a written request or prove your identity through other means. GuDan will respond to your request within 30 days after receiving your feedback and confirming your identity. Please understand that each business function requires some basic personal data to be completed. When you withdraw your consent, GuDan will no longer be able to provide services corresponding to the withdrawal of consent and will not process your relevant personal data. However, your decision to withdraw consent will not affect the personal data processing previously carried out based on your authorization.
For your reasonable requests, GuDan official does not charge any fees in principle, but for repeated requests beyond reasonable limits, GuDan official will charge a certain fee depending on the situation. For requests that are unnecessarily repetitive, require excessive technical means (such as developing new systems or fundamentally changing current practices), pose risks to the legitimate rights and interests of others, or are very unrealistic (such as involving information stored on backup tapes), GuDan officials may refuse them.
In the following situations, according to legal and regulatory requirements, GuDan official will not be able to respond to your request:
• Related to national security and defense security;
• Related to public safety, public health, and major public interests;
• Related to criminal investigation, prosecution, and trial;
There is sufficient evidence to suggest that you have subjective malice or abuse of power;
Responding to your request will result in serious harm to your or other individuals’ or organizations’ legitimate rights and interests;
• Involving trade secrets.
If you are not satisfied with the official response from GuDan, especially if you believe that GuDan’s personal data processing behavior has harmed your legal rights, you can file a complaint with the competent supervisory authority or seek a solution by filing a lawsuit with the court in the district where GuDan’s official company is located, namely the Dalian Economic and Technological Development Zone People’s Court.
11. Modification of this Privacy Policy
GuDan reserves the right to modify this privacy policy at any time. However, GuDan will officially announce any changes to this privacy policy on their website. For significant changes, GuDan official will also provide more prominent notifications (including notifying you through the website or even through pop-up reminders). The current effective privacy policy is the version published on our website.
Last update: August 2024